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FREQUENTLY
ASKED QUESTIONS
ABOUT PRESS KITS
HOW IMPORTANT IS MY PRESS
KIT?
Very. Of course the MOST important thing is that they like the film,
but film festivals want to see that they will be able to market
your film to their audience. Therefore, they want to see that you
have your act together. An organized press kit is essential, as
festival programmers receive hundreds, sometimes thousands of submissions
and need to quickly be able to access the information they are looking
for.
DO I HAVE TO SPEND A LOT OF MONEY?
No. The main objective is to have it organized so the programmers
can easily review the information. You don't need a lot of bells
and whistles.
TO WHICH FESTIVALS
SHOULD I SUBMIT?
Film Festivals are a business like anything else. I strongly recommend
NOT submitting randomly and wasting your hard-earned money on the
wrong festivals. I can help you target the festivals that are most
likely to accept your film, based on the specific genre, length,
etc. so you are not spending more than you need to.
WHAT ARE SOME GOOD REFERENCE GUIDES
ON FESTIVAL SUBMISSION?
The best book guide I know of is Chris Gore's (of Film Threat's)
"The
Ultimate Film Festival Survival Guide." It JUST came out
with a much-needed update. This will give you a good basis with
which to start. You'll want to combine the info from this book with
some internet research on exact dates and entry fees.
SHOULD I RACE TO FINISH MY FILM
TO MAKE A FESTIVAL DEADLINE?
There will always be more festivals to enter. It's better to be
confident in the state of your film than to rush to make a festival
date.
HOW MANY FESTIVALS SHOULD I ENTER?
Chris Gore recommends narrowing it down to 40 festivals that you
think your film would best fit into. Check out their websites and
see what films they played in the last year or two.
HOW CAN I SAVE MONEY?
Enter before each festival's early deadline. It's
usually $10-20 cheaper. Also, entering your film early greatly increases
the chances that the fest will watch your film, since they are going
to be a lot more rushed as the fest draws closer.
Submit through withoutabox.com .
Don't just submit randomly.
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WHAT
SHOULD I HAVE IN MY PRESS KIT FOR FEST SUBMISSION?
Information booklet about film
a few 8X10 Photos or slides from film (good to include digital
versions of these too or indicate where they can be downloaded)
Reviews (if you have any already) from well-known publications
or websites. (This can be contained within the info booklet.)
The admission fee (remember to check fees for early and late
deadlines) if you have not already paid this on withoutabox.com or
on the festival's website. |
WHAT
ITEMS CAN I LEAVE OUT?
Bumper stickers, Postcards, Pins or any promotional materials
for the film. Get these together to give out (if you have any money
left over) AFTER you get into a festival and need something to give
out to the press or fans.
Heartfelt explanations of why they should look at your film
and give it a chance.
Your resume (aside from the version within the booklet which
pertains to your filmography/history.)
Bribes.
Thinly-veiled threats.
Love letters.
Scantily-clad photos of yourself.
Your adorable baby pictures.
Letter from the Make-A-Wish Foundation stating that entry
into this festival is your last wish.
Hyphenated version of your last name indicating that your maiden
name was Weinstein, Redford, Coppola, Lynch, Welles, Deren; ie: Elisa
Weinstein-Haradon. |
OTHER
GOOD TIPS (several of which we have learned the hard way, or are still
learning)
Submit as early as possible - before the early deadline.
Wait till your work is finished to submit it.
Put your name, address, email, phone # on everything including
the videotape/DVD.
Don't use fiber-filled envelopes to submit your tape/DVD -
festivals hate these. |
USEFUL
REFERENCE WEBSITES FOR RESEARCHING FILM FESTIVALS
Withoutabox.com
Directory
of Intl Film & Video Festivals
Mark
Litwak's List
Filmfestivals.com
Yahoo's
List |
FESTIVAL CATEGORIESWhat do they really
mean?
Independent (Indie)
"Independent" is a very broad term nowadays, and there are
tons of festivals that call themselves independent. Miramax is an
"independent" studio, despite the fact that their films
cost millions of dollars to make. Check the budget categories and
last year's selection to get an idea of the types of film each festival
accepts.
Sample Festivals that play indies: Sundance Film Festival,
Telluride, SXSW, Cannes.
Underground
This category covers more of what one might think "Independent"
is. Meaning it can be very low budget, typically shot on Super 8,
16mm or digital video. These are often the more "fringe"
type films.
Sample Festivals: New York Underground Film Festival, Chicago
Underground Film Festival, Microcinefest, Lausanne Underground Film
& Music Festival
World
Online
Experimental
Niche (Women's, Gay and Lesbian, African-American, Student
etc.)
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Short
Feature
Documentary |
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